Writing is a Primary Design Tool

In an interview with Tracy Francis at McKinsey, Jony Ive had something profound to say about writing and design:

“You’ll often find creatives are obsessed with process and tools. A primary tool for me is that I write an awful lot. I write because I realized at art school that you can only draw a small percentage of the attributes of an object. You know, if I were to draw this [holds up a glass], you would understand only 20 percent of its nature. You would have no sense of its weight or material or temperature. You would have no sense of the way that it reacted to its environment. Writing helps me frame the problem. A lot of mistakes are made when you frame a problem, because you could already be dismissing 60 percent, 70 percent of the potential ideas.” — Jony Ive

I also Tweeted it.

This, from Jony Ive, is profound.https://t.co/Ax3GxDPSo2 pic.twitter.com/P9D7cIyOYY

— Christopher Butler 🦠 (@chrbutler) June 9, 2023

---

Written by Christopher Butler on June 9, 2023,   In Log

---

Next Entry

object – WIRED Magazine, Issue 1 WIRED Magazine published its first issue in March/April of 1993 — thirty years ago. It was almost immediately considered an index of the zeitgeist

Previous Entry

Negative-Space Typography Whenever I review design documentation, there are a few things I look for in the first few seconds. All of them have to do with how scannable a page